Character brands & apparel graphics · Since 2007

Commercial instinct.
Human imagination.

An illustration studio licensing character art, apparel graphics and original properties worldwide. Licensed at Target, GAP, Hot Topic and Urban Outfitters.

I Choose Violence duck character artwork
I Choose Violence™The studio’s most licensed character property
Furr Division artwork
Furr DivisionTobe Fonseca® · worn on screen, major TV production
Treasure Hunter artwork
Treasure HunterWorld Domination for Cats® · top-rated licensing property
Licensed koi artwork on a phone case
Licensed on productArtwork in production · tech accessories
Since 2007
Drawing as
Tobe Fonseca®
Top 10
Threadless bestselling
tee of all time
4,000+
Designs produced
in-house
Top 20
All-time seller
on shirt.woot
55K+
Instagram & Facebook
  Follow →
Selected work

Proven favorites, edited
for what comes next.

View the portfolio

The opening edit prioritizes documented bestsellers, recognizable character humor and evergreen graphic concepts, then expands into the studio's broader licensing range.

Sloth in a Pocket artwork
Sloth in a Pocket
Tobe Fonseca® · Threadless top-10 all time
Anatomicat artwork
Anatomicat
Tobe Fonseca® · Bestseller / Cats
World Domination for Cats artwork
World Domination for Cats
Tobe Fonseca® · Character / Cats
Gravity artwork
Gravity
Tobe Fonseca® · Space / Surreal
How to Kill a Mockingbird artwork
How to Kill a Mockingbird
Tobe Fonseca® · Books / Humor
I’m Sorry for What I Said When I Was Hungry artwork
I’m Sorry for What I Said When I Was Hungry
Tobe Fonseca® · Relatable / Humor
Magic Cat Bookstore artwork
Magic Cat Bookstore
Tobe Fonseca® · Narrative / Puzzle art
I Can’t Go, I Am an Indoor Cat artwork
I Can’t Go, I Am an Indoor Cat
World Domination for Cats® · Character / Cats
I’m Doing Side Quests artwork
I’m Doing Side Quests
World Domination for Cats® · Gaming / Humor
I’m Often Mistaken for an Adult artwork
I’m Often Mistaken for an Adult
World Domination for Cats® · Character / Humor
Dungeon Run artwork
Dungeon Run
Tobe Fonseca® · Puzzle · 500 pieces, licensed
Party Cat Bookstore artwork
Party Cat Bookstore
Tobe Fonseca® · Puzzle · licensed
Proven on product

Artwork built to leave the screen.

See licensing applications

The catalog is developed with real product behavior in mind: quick reads, flexible color, strong silhouettes and enough detail to reward a closer look.

Bestselling design worn on a t-shirt
01 · Apparel bestseller, worn
Licensed artwork on a phone case
02 · Licensed phone cases · tech accessories
Licensed artwork on an accessory case
03 · Accessories · licensed beyond apparel

One visual idea. Many viable surfaces.

Apparel, accessories, home, gift, calendars and paper goods, matched to the right audience and cleared by category and territory.

In the wild

Art that people
actually wear.

Designs photographed on real people, on the street. Not on a blank mockup. The catalog is developed to read at distance, hold up in daylight and still reward a second look.

Anatomical heart design worn on a t-shirt Feed Me and Tell Me I’m Pretty design worn on a t-shirt How to Kill a Mockingbird design worn on a t-shirt Bird design worn on a t-shirt

Photography · Robbie King · Portland, OR

Selected retail & platform presence
TargetGAPHot TopicKohl's Five BelowUrban OutfittersAmazonThreadless

Additionally licensed across puzzles, stationery, tech accessories and giftware with specialist partners.

For licensors, retail buyers & partners

Find the art that fits your next line.

Look through the properties, ask what's free in your category, and Tate & Co will match you with work that's ready to produce.

For fans

Want to wear the work?

Brand portfolio

Distinct voices.
Shared commercial DNA.

The studio is organized as a small brand factory: each property has its own audience and attitude, supported by the same proven creative engine.

Properties · Tobe Fonseca® · World Domination for Cats® · I Choose Violence™  |  Primary use · Consumer-product licensing

Tobe Fonseca property artwork
01 · The studio signature

Tobe Fonseca®

Playful illustration with range, polish and a proven commercial life.

The broadest expression of the studio: evergreen animal humor, nature, space, literary concepts and high-detail narrative scenes. Tobe Fonseca moves easily between a fast apparel read and a richly layered image for puzzles, prints or home.

Core audience
Gen Z & MillennialsAnimal loversReaders & dreamers
Category fit
ApparelPuzzlesHome & giftStationeryCalendars & paper goods
Dungeon Meowster, World Domination for Cats property artwork
02 · Character world in motion

World Domination for Cats®

Dungeon Meowster leads a fast, funny world built for the scroll, the share and the shelf.

Led by Dungeon Meowster and anchored by proven sellers including Treasure Hunter and Game Icons Flag, World Domination for Cats turns character attitude, sharp observations and everyday moods into instantly legible graphic concepts. The property moves fast across apparel, stickers and impulse-buy formats without losing its voice.

Core audience
Social-native shoppersPet peopleGift buyers
Category fit
ApparelStickersAccessoriesTechSmall gift
I Choose Violence, the original duck stamp
03 · Cute. Chaotic. Expandable. · Trademark pending

I Choose Violence

One duck, one bad attitude. Now a bear, a frog, a capybara, a penguin, a raccoon and a dozen others who all agree with him.

I Choose Violence™ turns a viral one-liner into a repeatable character property. A fixed stamp device carries the attitude across fifteen-plus characters, while a wider universe of scenes, parodies and seasonal ranges proves it holds up well beyond a single format.

Core audience
Gen ZCharacter collectorsHumor & novelty
Category fit
ApparelPlush & collectiblesAccessoriesStationeryDigital
Status
Trademark pending ™
The method

How a property gets built.

01

Start where the market already answered

Nothing gets invented in a vacuum. A property starts from something people already repeat, quote or buy twice. I Choose Violence™ began as a single drawing that outsold everything around it.

02

Build a device that can repeat

One hit is a design. A property needs a signature that holds steady while everything else moves. For I Choose Violence™ that's the stamp: any new character can walk into the world and still read as the brand.

03

Extend until it becomes a world

Once the system is there, range stops being luck. I Choose Violence™ is past a hundred designs now, with a growing cast, a trademark filing and a game in progress, and it keeps expanding on brief.

That's why a partner can ask for forty pieces in a new category and get back work that still looks like the brand.

Not sure where to start?

Bring the category. We’ll bring the shortlist.

Tell us the audience and the product. Between the studio and Tate & Co we'll surface the strongest fit that's actually available.

Start an inquiry
Licensing

Art that earns its
place on the product.

A deep, production-aware catalog with recognizable ideas, category range and the social proof to support a launch.

Every property in this catalog has already been tested on real buyers. Releasing continuously into competitive US retail since 2007, the studio has produced more than 4,000 designs and watched which ones people came back for. That is nearly two decades of purchase data showing what actually sells. It is why the work has been licensed at Target, GAP, Hot Topic and Urban Outfitters, several under multi-year agreements still carrying product, and why one design has ranked among the ten bestselling tees in Threadless history. Nobody here is asking you to bet on taste. These are the designs that already won.

The studio works in placed graphics and in pattern, and designs for the object as much as for the print. The range runs from cute character humor to dark humor, gaming and nostalgia, drawn in bold flat color or hand-drawn line.

Representation · Tate & Co Licensing  |  Availability · Confirmed by category & territory

Tobe Fonseca artwork on a t-shirt and tote bag
Apparel and accessories · designs in use
Why Tobe Fonseca®

Recognizable at three feet.
Rewarding at three inches.

01

Retail-proven

Licensed at Target, GAP, Hot Topic, Urban Outfitters, Kohl’s, Five Below and other global retail partners.

02

Fast visual read

Clear concepts and high-contrast compositions designed to win attention at point of sale and in-feed.

03

Built with range

From apparel graphics to jigsaw puzzles and games, wall art, prints and posters, calendars and paper goods, stationery, magnets and buttons, tech accessories, gift and digital applications.

04

Audience attached

A 55K+ following across Instagram and Facebook, plus years of marketplace feedback, supports trend-aware creative decisions.

Art in market

From graphic to finished object.

Licensing a design is a commitment. The artwork has to survive sampling and production, then hold up on shelf long after the launch buzz has gone. The studio brings years of feedback from apparel, tech accessories and marketplace retail into that decision.

ApparelTechGift HomeCalendars & paper goodsDigital
Licensed artwork on a phone case
Selected placement · licensed tech accessories
Beyond apparel

Built for the long look, too.

Not every property is a fast read. A separate strand of the catalog is developed for puzzles, calendars, prints and posters: dense, edge-to-edge compositions with the detail those categories require. Licensed and in production.

Dungeon Run puzzle artwork
Dungeon Run · Tobe Fonseca® · 500-piece puzzle, licensed
Party Cat Bookstore puzzle artwork
Party Cat Bookstore · Tobe Fonseca®
Magic Cat Bookstore puzzle artwork
Magic Cat Bookstore · Tobe Fonseca®

Two visual languages, one studio: quick-read graphics for apparel and accessories; high-density narrative scenes for puzzles, prints and home.

Licensing shortlist

Start with what already has momentum.

View the full catalog on Tate & Co

A short set of recognizable, retail-tested ideas. The full catalog is available through Tate & Co.

I Choose Violence artwork
I Choose Violence
I Choose Violence™ · Character / Humor
Treasure Hunter artwork
Treasure Hunter
World Domination for Cats® · Character / Adventure
Sloth in a Pocket artwork
Sloth in a Pocket
Tobe Fonseca® · Threadless top-10 all time
Dungeon Run artwork
Dungeon Run
Tobe Fonseca® · Puzzle · 500 pieces, licensed
How it works

Three steps. One point of contact.

This site is the introduction. Availability, categories, territories, terms and agreements are all handled by the studio’s licensing partner.

01

Browse the catalog

The full, current catalog lives on the studio’s agent page. Browse it directly and note anything of interest.

02

Contact Tate & Co

Tell them your product category, territory and timing, along with any artwork or property you have in mind.

03

They handle the rest

Clearance, commercial terms and the agreement itself are managed for you.

Licensing FAQ

Useful answers before the first email.

Rights are confirmed for each commercial brief. These answers explain the studio’s standard licensing route.

How do I license Tobe Fonseca artwork?

Email Tate & Co Licensing with your product category, territory, estimated timing and any artwork or property of interest. Tate will confirm availability and guide the commercial conversation.

Which product categories are available?

The catalog is developed for apparel and t-shirts, tech accessories, wall art and home decor, jigsaw puzzles and games, stationery, magnets and buttons, calendars and paper goods, gift and digital applications. Availability depends on the artwork, category and territory.

Who handles agreements and rights clearance?

Tate & Co Licensing represents the studio for availability, clearance, commercial terms and agreements.

Can a license be exclusive?

Usually by product category and territory, not as a blanket exclusive. You can hold exclusive rights in your category while the artwork stays available in unrelated ones. Exact rights are confirmed for each brief.

Where can buyers review the full catalog?

What’s on this site is an introduction. The full, current catalog lives with Tate & Co, who open it up for qualified buyers.

Is the artwork human-made?

Yes. Every design in the catalog is drawn by the studio’s illustrators. That matters commercially as well as creatively: human authorship is what makes artwork copyrightable, and therefore licensable.

How much artwork is there to choose from?

The studio has produced more than 4,000 designs since 2007. The current licensable selection is curated by Tate & Co, who confirm what is available by category and territory.

What files does a licensee receive?

Whatever the production method needs. Most designs are held as layered files separated by color, ready for screen print, and all are available as high-resolution PNG with a transparent background or JPG. Everything is at least 300 DPI and prepared for print rather than screen. Tell the studio how it is being produced and you get the file that prints best.

Does the studio take on commissioned work?

Yes, though scope, timing and cost depend on the brief. Most partners start from the existing catalog, which is faster and cheaper than commissioning. If nothing fits, write to the studio at contact@tobefonseca.com with what you need and you’ll get a straight answer on whether it’s a good fit.

I only need one design for a small project. Who do I ask?

Write to the studio at contact@tobefonseca.com. Small one-off uses, local projects and single-design requests are handled directly rather than through Tate & Co, who work on product licensing programmes.

Can I buy the artwork on something?

We have a small online shop of our own, Nuggettees. If you would like to support the work, pick something up there for yourself or a friend. Designs are also available through Threadless and TeePublic. The studio’s business is licensing, not retail, so the shop stays deliberately small.

Start a conversation

What are you making?

For licensing availability, category rights and commercial terms, connect directly with the studio’s licensing partner.

Please include product category, territory, estimated timing and any artwork or property of interest. All rights and availability are subject to confirmation.

Platforms, games & brand collaborations

Want something made for you?

Licensing existing artwork runs through Tate & Co. For work created for a specific brand, platform or product line, including capsule collections, curated drops and collaborations, the studio takes commissions directly.

Commission the studio
Selected work

The work that
keeps selling.

A buyer-focused edit of the studio’s strongest visual lanes. For current availability and the complete catalog, continue to Tate & Co Licensing.

CharacterAnimalsCute HumorDark humorGaming NostalgicSpaceNarrative NatureLetteringPuzzle art Pattern
Bestseller archive

Most of these have kept selling through several trend cycles, which is the only test that matters for a design going onto a shelf for years.

I Choose Violence artwork
I Choose Violence
I Choose Violence™ · Character / Dark humor
Furr Division artwork
Furr Division
Tobe Fonseca® · Bestseller / Music
Sloth in a Pocket artwork
Sloth in a Pocket
Tobe Fonseca® · Threadless top-10 all time
Anatomicat artwork
Anatomicat
Tobe Fonseca® · Bestseller / Cats
World Domination for Cats artwork
World Domination for Cats
Tobe Fonseca® · Character / Cats
Feed Me & Tell Me I’m Pretty artwork
Feed Me & Tell Me I’m Pretty
Tobe Fonseca® · Bestseller / Bears
Gravity artwork
Gravity
Tobe Fonseca® · Space / Surreal
How to Kill a Mockingbird artwork
How to Kill a Mockingbird
Tobe Fonseca® · Books & reading
I’m Sorry for What I Said When I Was Hungry artwork
I’m Sorry for What I Said When I Was Hungry
Tobe Fonseca® · Food & mood
Magic Cat Bookstore artwork
Magic Cat Bookstore
Tobe Fonseca® · Narrative / Puzzle art
Treasure Hunter artwork
Treasure Hunter
World Domination for Cats® · Character / Adventure
Flower Heart Spring artwork
Flower Heart Spring
Tobe Fonseca® · Nature / Anatomical
Dungeon Meowster artwork
Dungeon Meowster
World Domination for Cats® · Character / Gaming
I’m Doing Side Quests artwork
I’m Doing Side Quests
World Domination for Cats® · Gaming
I’m Often Mistaken for an Adult artwork
I’m Often Mistaken for an Adult
World Domination for Cats® · Dinosaurs
I Can’t Go, I Am an Indoor Cat artwork
I Can’t Go, I Am an Indoor Cat
World Domination for Cats® · Cats & homebody
I Didn’t Stab Anyone Today artwork
I Didn’t Stab Anyone Today
World Domination for Cats® · Dark humor
I’m Silently Correcting Your Grammar artwork
I’m Silently Correcting Your Grammar
World Domination for Cats® · Wordplay
Just Because I’m Awake… artwork
Just Because I’m Awake…
World Domination for Cats® · Everyday humor
Everything Hurts and I’m Hungry artwork
Everything Hurts and I’m Hungry
World Domination for Cats® · Gym & food
Artwork in motion

A few that move.

Occasional animated versions of catalog favourites, made for the fun of it.

World Domination for Cats · Tobe Fonseca®
There’s a Cat in My Heart animated artwork
There’s a Cat in My Heart · Tobe Fonseca®
Gravity · Tobe Fonseca®
For fans

Want to wear the work?

Products remain available through marketplace partners. The studio does not operate direct e-commerce or fulfillment.

Character property · Trademark pending

I Choose
Violence™

One duck, one bad attitude. Now a bear, a frog, a capybara, a penguin, a raccoon and a dozen others who all agree with him. And a playable game.

I Choose Violence™ turns a viral one-liner into a repeatable character property. A fixed stamp device carries the attitude across fifteen-plus characters, while a wider universe of scenes, parodies and seasonal ranges proves it holds up well beyond a single format.

100+
Designs across stamp
and universe
15+
Characters, one
shared attitude
Most licensed
property in
the catalog
Playable
Game currently
in development
Why it works as a property

Built for collection behavior.

The badge, the cast and the theme variations create natural assortment logic across apparel, accessories, stationery and collectibles. One device, endlessly reusable.

01

A recognizable badge

One instantly legible mark that reads at shelf distance and scales down to a sticker.

02

An extendable cast

The attitude transfers cleanly to new animals, proven across fifteen-plus characters so far.

03

Repeatable themes

Coffee, gaming, seasonal and digital-life humor give buyers a ready-made range plan.

The stamp · the signature system

One badge. Any character.
Any line.

The I Choose Violence™ stamp is a fixed device: a sealed ring, a character at the center, the line arced around it. That consistency is the commercial point. It reads instantly at any size, it works on any product, and it accepts a new animal or a new phrase without losing recognition. Fifteen-plus characters have already been built inside it.

I Choose Violence duck stamp
The original duck
I Choose Violence cat stamp
Cat
I Choose Violence capybara stamp
Capybara
I Choose Violence penguin stamp
Penguin
I Choose Violence raccoon stamp
Raccoon
I Choose Violence bear stamp
Bear
I Choose Violence frog stamp
Frog
I Choose Violence bunny stamp
Bunny
I Choose Violence hippo stamp
Hippo
I Choose Violence emu stamp
Emu
I Choose Violence dog stamp
Dog
Choose Violence Pride duck stamp
Pride edition

Also built in the stamp system: seasonal editions, coffee and caffeine lines, gaming, and phrase variations including Duck Around and Find Out and I Have Stability: The Ability to Stab.

The universe · range beyond the badge

The same duck,
a much bigger world.

Outside the stamp, the character carries full scenes, packaging concepts and mood sets. That is what matters for a product line: one character, a whole universe, and enough range to fill a season.

Duckzilla artwork
Duckzilla · scene
Kanagawa wave duck artwork
Great Wave · homage
Violence Juice packaging artwork
Violence Juice · packaging
Me as a Duck mood grid
Me as a Duck · mood set
Holiday ugly sweater duck artwork
Holiday · seasonal
Music and violence duck artwork
Music
Violence Mode Activated gaming artwork
Gaming
Cafecito and Violence artwork
Coffee
Tech support duck artwork
Tech humor
This is fine duck artwork
Meme literacy
Psicopato duck artwork
Psicopato
Pocket duck artwork
Pocket placement
Licensing

Categories I Choose Violence™ is built for.

ApparelPlush & collectiblesAccessories StationeryDigitalGift

Core audience · Gen Z · Character collectors · Humor & novelty

Status · Trademark pending ™

For licensors & retail buyers

Bring the category.

All I Choose Violence™ licensing, including availability, categories, territories and commercial terms, is handled by Tate & Co Licensing.

About the studio

Small-town roots.
Worldwide shelf life.

Tobias “Tobe” Fonseca builds character brands and art directs the studio that makes them. Three properties, built from scratch, now carry product through major US retail, from apparel and tech accessories to wall art, puzzles, games and gift.

Tobias Fonseca

Drawing as Tobe Fonseca® since 2007 · Studio established 2015  |  US & Brazil · Working worldwide

Tobias Fonseca drawing at his desk
Tobias “Tobe” Fonseca · Founder, Art Director & Brand Developer

"Make art people want to share, wear and live with."

He has worked both sides of the brief: years as a freelance illustrator taking direction, then years directing illustrators of his own. It's why the studio runs on clear briefs, real deadlines and artists who stay.

The work moved with the market. It started with a t-shirt graphic on Threadless in 2007 and grew across every major print-on-demand marketplace. Today the studio designs for the object as much as the print, developing art that holds up on apparel, tech accessories, wall art, puzzles, games and gift, in placed graphics and in pattern.

Brand building came out of that. World Domination for Cats® started as a niche inside the catalog and became a registered property. I Choose Violence™ started as one drawing and became a character world with its own cast, a trademark filing and a game. Both were built deliberately, and both are systems a partner can extend.

The work is playful without being slight, and commercial without going flat. That balance is the studio's advantage, and it came from years of real marketplace feedback rather than theory.

Selected milestones
2007

The first Threadless print turns a lifelong drawing practice into an independent career.

2012

Winner of the Threadless × GAP design challenge with Tattooed Panda, sold on gap.com and in Gap stores, followed by catalog licensing.

2015

The studio is formally established, moving from solo practice to a collaborative team; Threadless spotlights the growing Artist Shop.

2017

Named a Featured Artist by Redbubble, the first of several platform selections.

2018

Selected for Threadless’s $100,000 Artist Shops Accelerator, a program backing independent artists building real brands, with defined marketing plans and growth targets.

2018

A Furr Division tee appears as on-screen wardrobe in a major television production, picked up organically at retail.

2020

Sloth in a Pocket is named one of Threadless’s ten best-selling tees of all time.

2021–2024

The studio formalises its IP: Tobe Fonseca® and World Domination for Cats® registered as US trademarks, alongside a program of US copyright registrations across the core catalog.

2022

I Choose Violence™ is created. It is now the studio’s most licensed and most requested character property.

2026

First puzzle licence: Dungeon Run. The catalog moves into games and puzzles.

Work together

For licensing, there is a direct line.

Tell Tate & Co what you're making, or contact the studio for press, platform and creative partnerships.